What is Permanent Makeup?

Want to look beautiful 24/7, with zero effort? Women all over the world have already discovered the wonders of permanent makeup. Permanent beauty starts here!

Well…maybe the “permanent” moniker is a bit misleading. According to Emilia Berry, owner and founder of Permaline Cosmetics in New York City, the term “semi-permanent” is more accurate, considering that it does fade over time, and it isn’t a tattoo. Blame it on your weird aunt with the block-shaped tattoo eyebrows, but semi-permanent makeup sometimes gets a bad rap, and in lieu of the obvious effects of years past, the 2016 take on the method is to appear natural.

Popular Around the World

The technique of permanent makeup, which is common in Europe, is picking up steam here in Israel. This technique enhances facial features via “painting” of hair between the real hairs, thus creating a natural, refined look that lasts for a long time.
Facial enhancement does wonders especially for women with thin lips, declining eyelids or thin eyebrows. Permanent makeup is used by both women and men.

We’re all constantly looking for the “longest-lasting” eye, lip, and face products that we know will stay on all day, but there’s one procedure pretty much guaranteed to take things to a whole other level: permanent makeup. But what is permanent makeup exactly? Also commonly referred to as “cosmetic tattooing, ” “dermapigmentation” or “micropigmentation, ” the process involves implanting pigment into the upper layer of skin around the eyes, eyebrows, and lips. It can be used for camouflaging scars, burns, Vitiligo, as well as correcting some facial irregularities.

“We are restoring people’s confidence as well as their features, ” says Dr Kyla Gutsche, a professor-turned-tattoo-artist who began working in the field after her own experience with cosmetic tattoos post-cancer. “We are balancing out features following strokes and the ageing process, we are augmenting lip lines or correcting them after surgeries, we are enhancing eyebrows following over-plucking or cancer treatments, and we are coloring scars to blend in with the surrounding healthy skin tones.”

What is permanent makeup?

Permanent makeup is a cosmetic technique which employs permanent pigmentation of the dermis as a means of producing designs that resemble makeup, such as eyelining and other permanent enhancing colors to the skin of the face, lips, and eyelids.

The procedure takes place within serene treatment rooms, by our professional staff who use the latest technology. We adhere to the strictest hygiene and sterility standards, which together with our unique spa atmosphere, combine to create an enjoyable experience. So what are you waiting for? Come and visit us, and look great all the time!




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